I think my slight obsession with the Sapporo Yuki Matsuri started one day, many years ago in my university library. Browsing through a journal looking for something that actually had relevance to my dissertation, I stumbled across a mention of the giant snow sculptures at the Yuki Matsuri and got distracted (easily done when a dissertation deadline is looming) for a good 40 minutes. In my head, the festival was like that Hiroshige print* (music fans may know this as the cover of Weezer’s Pinkerton album) but with huge snow models of polar bears.
As I found out more about the festival (and after I’d read Dance Dance Dance by Haruki Murakami, hmmm, should have stayed at the Dolphin Hotel) I discovered that Sapporo was a major, vibrant Japanese city and that the sculptures were in the middle of the park, not my initial romantic vision of a tiny sleepy town hidden away in the mountains brought to life by mind-blowing snow sculptures once a year.
Did this mean I wasn’t as keen to go? Did it heck. At Ueno station in 2006 my friend and I got chatting to two fellow British girls who were off to Hokkaido and I felt major pangs of jealousy even though the snow festival wasn’t even on (it was September) and I was about to head off to the equally amazing Kyoto by shinkansen for the first time.
So, when we stepped off the plane on Saturday morning wearing as many clothes as we could possibly could without having to pay for an extra plane seat, I was a little apprehensive in that way you can be when you’ve built up something in your mind.
I wasn’t disappointed.
Sure, it was crowded –ish and a little heavy on the advertising (but hey, aren’t most places in Japan?) in Odori Park, one of the main three sites, but the joys of seeing the (wow running out of adjectives here) uniquely spectacular structures made of snow and the glorious smells wafting from the various food stalls were more than enough distraction from the –10 weather conditions and equally amazed crowds.
After about two hours of photo taking, hot drink consuming and gawping though, I was happy to head into one of Japan’s many handy underground shopping centres for more hot drinks and waffles to warm up. I also bought even more socks. Note: in Sapporo in February, there is no such thing as too many socks.
In the evening we headed to Susukino, the city’s entertainment district, and another festival site – this time with a huge collection of intricate ice sculptures. There’s something strangely beautiful at times about the bright lights of Japanese city centres, and rather than distract from the beauty of the ice sculptures, the neon advertising hoardings on the surrounding high rises reflected off the surfaces of the ice, enhancing their impact.
It started to snow, adding to the excitement (here in Okayama shi we have had exactly one afternoon’s mild flurry this winter), and we luckily came across an ice bar to stop in and drink mulled wine while being snowed on. Like so:
Dinner was jingisukan**, a Hokkaido speciality of barbecued lamb accompanied with maybe the tastiest prawns I’ve ever eaten in my life.
The next day after a quick breakfast catch up with a fellow JET we hadn’t seen since parting ways after Tokyo Orientation, we headed to the Sapporo Beer Museum. Bet you didn’t know that Sapporo Beer is made by tiny tiny snowmen:
Well, you do now.
The most interesting part for me about the museum (apart from the 500 yen beer tasting – get in!) was the advertising posters and its odd gendering of beer drinking (what can I say, once a film studies student…). 
The posters start with beautiful women in traditional Japanese dress serving beers, and then by the 1960s the beautiful women are actually drinking the beers! By the late 1970s they have started using men to advertise the beer as well…
After a lunch of (ahem) jingisukan again (what can I say? There’s a shortage of lamb round Western Honshu parts) we headed back into town to catch a train to Otaru.
Hmmm. I was going to try and fit this all in one post, but I think I’m going to have to take a leaf out of Ben’s book and split this into two parts. So you’ll have to wait for the next post to hear about our Otaru adventures…
You can also read about our trip to Sapporo from Ben’s perspective here.




